“Time and movement became really crucial to how I deal with what I deal with, not only sight and boundary but how one walks through a piece and what one feels and registers in terms of one’s own body in relation to another body.” -Richard Serra
Richard Serra is one of the most prominent minimalist American artists and sculptors of the post-Abstract Expressionist period. Known for his large-scale abstract steel sculptures and their profound ability to draw viewers to engage with its physical qualities and sites. Serra steered clear of art as metaphor, insisting instead the idea of sculpture as experiential; a choreography of space and weight. Yet, if not solely through their scale and juxtaposition, there in an underlying emotive quality in each work.
Art in itself is inspiration and can ignite passion in individuals in unexpected ways. The work of Richard Serra was an inspirational gateway for our founder, Joseph Urankar, to explore experiential art which has since lead to his growth as an experiential designer and event planner. He says:
“ The way [Richard Serra] is able to choreograph a moment, manipulating a person’s emotions with such a minimalist hand is incredibly inspiring…” – Joseph Urankar
Key Design Characteristics of Richard Ser:
As a titan of contemporary art, Serra has become famous for his involvement in the Process Art Movement, which quite simply enforces the process of art as art itself. Donald Judd and Carl Andre, artists synonymous with their focus on material durability as opposed to art as a metaphor, served as influences to a young Serra. Freed from the traditional base and introduced to the perspective of the viewer, his sculptures took on a previously unexplored relationship with the spectator. Serra’s ability to reconceptualize his works in a variety of mediums allowed him to collaborate with a host of musicians, dancers, and videographers, inspiring a wave of artist exploration across various disciplines and industries. We may refer to Serra as the Father of the Crossover.